Surface Book 3

Sunday, 31 May 2020

Is Coronavirus or Common Cold? Now Find Out Without Doctor's Help !

Whether it is a coronavirus or a common cold / flu, find out sitting at home, there is not much difference between the symptoms of corona virus and common flu, but if these are taken care of closely, then you can guess what the symptoms are. Read full post for ...


Fever, body pain, mucus, colds - all these common colds, flu, weather-related allergies and coronaviruses all have the same symptoms. Now the question arises in the minds of most people that how to find out whether you have common cold or corona virus? To understand this, you have to understand the difference between all these symptoms. You can find out whether you have symptoms of corona virus or you have symptoms of common flu on the basis of symptoms at home.

Corona Virus or COVID-19 ?
Coronavirus has spread rapidly throughout the world. Its symptoms are very common. In this, the patient has a common cold. However, the patient may also be quite ill in COVID-19. For example- people of any age or who are suffering from diseases like heart disease, lung disease, diabetes are more at risk. There is currently no treatment or vaccine for COVID-19.

These are the Symptoms of COVID-19:

  • Fever or Chills
  • Dry Mucus
  • Breathing Problem
  • Fatigue
  • Headache or Body Ache
  • Sore Throat
  • Runny nose, sinus congestion and difficulty in breathing are not common symptoms of COVID-19. If you have very few or mild symptoms, first quarantine yourself at home and follow the government guidelines.

Common Cold or Flu
The entire body breaks down when it has a cold and feels very bad. Its symptoms can range from mild to very bad. In the case of flu or allergies, it can be more painful than the symptoms of a cold. In this case, pay attention to these symptoms:

  • Runny or Stuffy nose
  • Light Mucus
  • Fatigue
  • Sneeze
  • Watery Eyes
  • Sore Throat
  • Headache (rarely)

Normal cold or flu is gone in 7 to 10 days. Most of these symptoms are not due to illness or flu but due to our immune system. These symptoms emerge when our immune system fights against diseases. Your immune system is enough to eliminate common cold.

Saturday, 30 May 2020

Why World No Tobacco Day 2020 is Celebrated, What is the Theme of This Time?

World No Tobacco Day 2020 is being celebrated worldwide. This day is especially celebrated to stop the consumption of tobacco and to make people aware about the health damage caused by tobacco. Let us know some specific information about it ....

Barring this period of corona virus epidemic, there are some people around us who play with their lives. Actually, we are talking about people who consume tobacco. World No Tobacco Day 2020 is celebrated all over the world on 31 May. The day was started by the World Health Organization (WHO) to make people aware of the harm caused by consuming tobacco. As well as protecting them from serious health risks, including many types of cancer.

Let's know what is the theme of World No Tobacco Day 2020 and what are the serious diseases due to consumption of tobacco?

What is the theme of World No Tobacco Day 2020 this time?

This time the theme of World No Tobacco Day 2020 focuses on youth. We all know how fast the younger generation is moving ahead in consuming tobacco products. Substances like smoking, hookah, raw tobacco, pan masala etc. are prepared somewhere and it is also being consumed extensively by the youth which is a serious threat to their health.

Keeping this in mind, the theme of World No Tobacco Day 2020, this time by the World Health Organization, is to "prevent youth from using tobacco and nicotine while protecting them from the misleading of the industry." Let us tell you that this day was brought into effect in 1987 by the World Health Organization. The WHO42.19 resolution passed on 31 May 1988, after which it began to be celebrated on 31 May every year as World No Tobacco Day.

You will be surprised to know that millions of people die due to consumption of tobacco every year all over the world. Despite this, no drastic measures have ever been taken against various products made from tobacco on a large scale.

Not only this, educated people also ignorantly ignore the warning written on tobacco products. Due to this, they themselves become ill as well as some diseases in them also take genetic form. Which their future generation also has to bear the brunt of it.

Consumption of tobacco causes so many serious diseases ?

Consumption of tobacco and its substances causes a wide range of serious diseases such as lung cancer, erectile dysfunction, liver cancer, oral cancer, risk of diabetes, heart disease, colon cancer, and breast cancer in women.

Thinking about these diseases, people who are consuming tobacco or pan spices and cigarettes made from it, should stop consuming tobacco. This will prove to be a boon not only for his health but also for the people living around him.

Lockdown 5.0, Now Unlocked 1, Know What are its Rules ?

Unlock 1: The fifth phase of lockdown was likely to begin from June 1, but the government has now started opening lockdown and renamed it Unlock 1. That is, the way the lockdown was run step by step, it will be opened in a phased manner. Let us know what its rules are.

The Ministry of Home Affairs has abolished the lockdown and released the guidelines of Unlock 1. Under this, exemptions will be given in a phased manner outside the Containment Zone, but currently there will be complete restriction in the Containment Zone. However, necessary activities will be approved. These guidelines of Unlock 1 will continue from June 1 to June 30. Let us know what will be opened in it.



Everyone will open outside the Containment Zone!



Everything inside the Containment Zone will remain closed, but everything will be opened outside the Containment Zone in a phased manner.

In the first phase, religious places, hotels, restaurants, shopping malls will be opened from June 8. However, all these will open with conditions.

In the second phase, school colleges and educational institutions will open. State governments can decide to open schools and colleges by talking to schools and parents of children. From July onwards, efforts will be made to open schools, on which states can take a decision at their discretion. In July it will be decided whether to open schools or not.

In the third phase, international flights, metro rail, cinema hall, gym, swimming pool, entertainment park, Theater, bar and auditorium, assembly hall, etc. will be considered.


Still lockdown in Containment Zone

Lockdown will remain in force in the Containment Zone till 30 June. Only essential services will be allowed in the Containment Zone. Special care will be taken that there is no movement of people in the Containment Zone. Containment zone will have contact tracing, door-to-door surveillance. Buffer zones may be set up outside the Containment Zone by states, where new cases are more likely to occur. District administration may impose restrictions in these buffer zones at its discretion.


Night curfew will continue

The night curfew will continue. There will be no curfew for the essentials. Night curfew will now be from 9 am to 5 am. Till now it was from 7 to 7 in the evening. The government will take a decision later on the opening of school-colleges and educational institutions.


People can go anywhere

The ban on moving from one state to another has been completely lifted. State will also be able to move from one district to another, but social distancing will have to be followed. There is no need to take any permission before going somewhere. However, if states feel that they can impose restrictions, which they will inform in advance.



If necessary, children and elderly stay in the house
Unlock 1 also has guidelines for elders over 65 years and children under 10 years of age not to move out unless there is a medical emergency or some other very important reason.

State governments have more power
Now state governments have been given more power. The state governments will decide how buses and metro services will start in the states. The central government has lifted the ban, but the state government can impose restrictions at its level. As such Madhya Pradesh has already announced that the lockdown will remain in force till June 15.

For Detailed Information Visit - https://www.mha.gov.in/




Thursday, 28 May 2020

To Avoid Heat Stroke in this Summer, Drink These healthier Juices !


In the summer, you have often heard that many people die due to heatstroke but it can be avoided by adopting some simple home remedies.

In summer, we need to avoid many types of health problems. Especially when the summer starts, we have to take special care of our body temperature because it fluctuates very quickly during the early summer. When the temperature of the body suddenly rises, we can be surrounded by many types of health problems. One of these health problems is heat stroke, which makes most people victims in summer. If it is not controlled at the right time, then know this.

To avoid the heat stroke problem in summer, we can avoid it by adopting some home tips and drinks. You will get to know about it in detail below, but let's first know what is the problem of heat stroke?

What is heat stroke ?

Heat stroke is most common in summer. This condition arises due to living in an area with high temperature continuously, due to which the body temperature of the person rises to 40°C. Usually, due to prolonged exposure to the sun during summer, heat stroke or heat stroke can also cause this problem. It is also known as heat stroke or sunstroke. Let us now know some ways to avoid this.

# Watermelon Juice

Watermelon is naturally cold and is most commonly eaten in summer. By consuming this, our body also detoxes. It is also believed to be very effective to protect against heat stroke problems. You can prepare juice by adding three to four pieces of chopped melon and a cup of water in a mixer. After this, whenever you are going to go out somewhere, definitely take it.

# Lemon Juice


The amount of antioxidants present in lemons is considered to be very important to maintain the tone of our face. Consuming lemon prevents us from many diseases and its intake in the form of lemon juice during summer days will also protect you from the problem of heat stroke. Cut two lemons and extract the juice from it through a squeezer and after that mix the juice in a glass of water and prepare the juice. Now be sure to consume it before going out in the sun.

# Tomatoes Juice
We eat tomatoes everyday as a salad or through vegetables and lentils. Tomatoes are also considered very essential for facial skin. Add a tomato and a cup of water to the mixer for a glass of tomato juice and stir it for at least 10 minutes. After that, take it out in a glass and add a pinch of salt to it. Tomato juice works best to protect against heat stroke problems.

# Drink, drinks made of Sattu

A drink made of sattu will also prove to be a panacea to keep from the problem of heat stroke. According to one study, it works actively for a long time to provide coolness to the body. You can prepare a drink by mixing one teaspoon of sattu in a glass of water.

National Database of Migrant Labourers, Fare to go home once a year, Pension and Health Benefits... Government will Bring New Law


The government has awakened due to the ongoing migrant labour crisis in the Corona period and is now going to define them again after 41 years. There is a readiness to enact a new law and implement it this year to provide social security and health benefits to people from street vendors, khomache to home-working maids.

Highlights

  • Seeing the current crisis of migrant labourers, the government is going to redesign the migrant labourer after 41 years.
  • Scheme to create national data base of migrant labourers, giving identity number to workers in unorganised sector.
  • Preparing to give labourers home rent, pension and health benefit benefits once a year.
  • Labour Ministry is preparing to make a new law for this, also plans to implement the law from this year.

Deficiencies Revealed Due to Migrant Crisis
The current migrant crisis has also highlighted the system's shortcomings. There is no unified record of migrant labourers. The Inter-State Migrant Workmen Act 1979 also applies only to institutions or contractors where 5 or more inter-state migrant labourers work. This means that a large section of migrant labourers do not come under its purview. Right from street vendors to meds working at home are not under the purview of this law.

Database will be made of unorganized sector workers, will be given identification Number
An important part of the proposed scheme is to create a database of workers in the unorganized sector. Such workers will be given a unique type of identification number which will be known as the Unorganized Worker Identification Number (U-WIN). The proposal was prepared in 2008 but the matter could not move forward. The government is preparing to bring migrant labourers under social security benefits like pension and healthcare.

National database will be linked to Aadhar card
Through this exercise, it is proposed to create a national database of migrant labourers linked to Aadhar card. States as well as states will have access to this database. The role of states will be the most important in making it.

So that every labourer can get social security and Health Benefit
There is already a pension scheme for workers in the unorganized sector. But the officials say that now preparations are being made to give them the facility of registration in ESIC at nominal fees. Through this, they will be able to get healthcare facilities. The scope of ESIC will be further expanded so that labourers in all districts are brought under its ambit and they can get health benefits.

NPA (Non Performing Assests) of Banks will Double Due to Corona Crisis, Government is Preparing to Put 1.5 Lakh crores



The total burden of NPAs on public sector banks stood at Rs 9.35 lakh crore in September 2019. It is believed that it will double in the Corona crisis. In such a situation, banks may need fresh funds of Rs 1.5 lakh crore.

The banking sector was already very bad, but there is every possibility of a big increase in bad loans due to corona, the government is well aware of this. Finance Minister Nirmala Sitharaman, after the announcement of the Self-Reliant India Package, has been constantly asking banks not to bother in disbursing loans and remember that the government is guaranteeing this. Government sources are quoted as saying that in view of the financial condition of the banks, $ 20 billion (about Rs 1.5 lakh crore) is required to be invested in this sector.

The possibility of doubling the burden of bad loans
It is believed that due to Corona epidemic, the burden of bad loans on banks is going to be almost double. Referring to a source, the news agency Reuters said that earlier the government was thinking about a special budget bank re-capitalisation of Rs 25 thousand crore. But the corona crisis is so severe that it has now been pushed forward.

Corona crisis weak! Migrant Labourers Returning
Decision possible in the second half
Another source said that the capitalisation plan has not been put on hold. It is possible that the government may consider this direction in the second half of the financial year (October-March). Recently, Minister of State for Finance Anurag Thakur also said that the steps taken so far are about the current situation. According to the need, more important steps will be taken in the coming days. The government is seriously thinking in this direction.

9.35 Lakh Crore NPA in September 2019
Talking about NPAs of banks, the total NPAs of banks in September 2019 was around Rs 9.35 lakh crore. At that time it was close to 9.1 percent of his total assets. Recently, Reuters had also said in a report that due to corona epidemic, the burden of bad loans could reach 18-20% of their total assets.

Full Estimate of Decrease in GDP
The entire country has been under lockdown for almost two months due to which the economy has collapsed badly. Millions of people have also been unemployed. All rating agencies say that GDP can fall by 5 percent or more.

How will re-capitalization Happen?
Regarding re-capitalization, sources say that it is not possible for the government alone to infuse so much capital. Bonds may be issued for this, which have also been done in the past. Apart from this, the Reserve Bank can also do it through fiscal deficit monetization.

No Decrease in Landing Speed
In the last five years, liquidity infusions of Rs 3.5 lakh crore have already been done for public sector banks by the government. There was no mention of capital infusion in the budget 2020-21. The speed of loan disbursement has decreased during the Corona period, but the government wants that due to the crisis it is not affected and the lending speed of the bank keeps increasing at the rate of 6-7%.

Tuesday, 26 May 2020

Delhi Metro may Start From May 27, 2020


According to sources associated with the Delhi Metro (Delhi metro news), all the employees have been called to work since May 26, on which day they will be briefed with some important things and along with preparing to run the metro. The Delhi Metro service is reported to be resumed from 27 May.

                                         Highlights

  • Due to the lockdown, the Delhi Metro has been stalled since March 22.
  • Delhi Metro may start service from next May 27 amidst lockdown across the country.
  • Employees have been asked to be present at the workplace on 26 May with full strength.
  • On that day employees can be briefed about the operation.



New Delhi
Due to Coronavirus in India, Delhi metro can be started from May 27 in the wake of lockdown in India. Earlier, service of trains, city buses and airplanes has been opened in a phased manner. It is noteworthy that due to the lockdown, Delhi Metro has been stalled since March 22.

Metro will Look like Revenge
Whenever Metro will start operating, its view will be changed. Now you will not see the same crowd in the metro. When the Metro starts operating, only 50 people will be able to travel in a coach. In the longest eight-coach train, only 400 passengers will get the opportunity to travel at a time.

Will Strictly Follow
Official Sources of Delhi Metro say that the decision to maintain physical distance in the train or station premises will be strictly followed. People can travel standing and keeping distance. But, during this time, passengers must ensure that they travel by making a distance of one meter. Metro security personnel will monitor people through CCTV cameras. Apart from this, those sitting on the seat will have to leave one seat. For example, one seat will remain vacant between two passengers. Metro also put stickers on the seat for this

Monday, 25 May 2020

Ways to Earn Money Online Quickly in 2020 (जल्दी पैसा कमाने के ऑनलाइन तरीके)



Friday, 22 May 2020

RBI Governor Shanktikant Das Press Conference on 22nd May 2020


Highlights: 

  • Term Loan Moratorium Extended another three months till 31st August 2020.
  • RBI Reduces Repo Rate From 4.4% to 4%.
  • The reduces interest rate will allow banks more room to lower the EMI burden for their borrowers.
  • The RBI Flagged risks of a negative growth print this year.
  • The Marginal Standing Facility (MSF) rate and the bank rate stand reduced to 4.25% from 4.65%.
  • Group exposure limit for corporates raised to 30% from 25%.
  • RBI has increased export credit period to 15 months from 1 year.
  • RBI will extent ₹ 15000 crore line of credit to Exim Bank.
  • India's Foreign Exchange Reserve have increased by 9.2 billion during 2020-21 from 1st April onwards. up to 15th May, foreign exchange reserve stand at 487 billion USD.
  • GDP growth expected to remain in negative category.

UP New Startup Policy: Yogi Government will make youth 'Businessman'


The first instalment of Rs 15 crore was handed over to SIDBI for the Uttar Pradesh Startup Fund.

Chief Minister Yogi Adityanath on Wednesday said that the state government is bringing a new startup policy for agriculture, health, education and other important sectors, so that the youth of the state can be connected and employment opportunities are strengthened. In this sequence, a memorandum of understanding was signed between the state government and SIDBI. During this, the first instalment of Rs 15 crore was handed over to SIDBI for Uttar Pradesh Startup Fund.

According to an official statement, on Wednesday, Chief Minister Yogi said that a large number of migrant workers and workers have come to Uttar Pradesh at this time. We have to provide them employment according to their skills. This will not only solve their problems, but the entire country will also get the benefit of their energy and talent through Uttar Pradesh. He said that our intention is noble, but along with the intention, decision-making ability will also have to be speeded up, only then we will be able to achieve the goal easily.

Yogi further said that it is very important to take timely decisions to pursue any good work with speed, otherwise a large section is deprived of the benefits of the schemes. If work is started by taking the right decisions on time, then a new direction can be given to the lives of many people.


Will be able to Motivate Youth for Startup:
Yogi said that our new startup policy is coming and under this new policy we can motivate more and more youth to start their own startup. On this occasion, Deputy Chief Minister Dr. Dinesh Sharma said that the exchange and MoU with SIDBI is being established in the state today, it will definitely speed up the establishment of startup and give a boost to the startup culture. There are many possibilities in Uttar Pradesh, the youth here have new ideas, thoughts and concepts.

UP takes first step on MSME package:
Yogi further said that under the new package announced by the Government of India for MSMEs, the MSME department of the state has taken the first step forward. The process of giving loans to entrepreneurs has been completed by organising a big online loan fair. In this way, we have also taken forward many other works.

Thursday, 21 May 2020

शीर्ष करेंट अफेयर्स (Top Current Affairs) की सुर्खियाँ - 21 मई 2020


अर्थव्यवस्था व कॉर्पोरेट

  • पीएमवीवीवाई (प्रधानमंत्री वय वंदना योजना) वरिष्ठ नागरिकों के लिए सामाजिक सुरक्षा योजना 31 मार्च, 2023 तक तीन साल के लिए बढ़ा दी गई; 8% 2019-20 से 2020-21 के लिए रिटर्न की दर घटकर 7.4% हो गई | 
  • कैबिनेट ने MSME क्षेत्र के लिए 3 लाख करोड़ रुपये की आपातकालीन क्रेडिट लाइन गारंटी योजना (ECLGS) को मंजूरी दी; 9.25% की दर से ऋण | 
  • वित्त मंत्रालय बी 2 बी फर्मों को भुगतान स्वीकार करने के लिए केवल BHIM, RuPay का उपयोग करने से छूट देता है |
  • सरकार केवल घरेलू फर्मों से 26 सैन्य उपकरणों की खरीद का आदेश देती है | 
  • यूपी के मुख्यमंत्री ने लॉन्च किया 'उत्तर प्रदेश स्टार्टअप फंड'; सिडबी को 15 करोड़ रुपये की पहली किस्त | 
  • नस्डेक्स, 26 मई को भारत का पहला कृषि-वायदा सूचकांक, NCDEX AGRIDEX, लॉन्च करने के लिए |

Coronavirus Updates: Domestic Air Travel flights Allowed By Government From 25th May, 2020



General Instructions for commencement of Domestic Air Travel


Air travel of passengers, both domestic and intonational, has been prohibited since 25'March 2020. Now it has been decided by Government that domestic air travel of passengers shall resume with effect from 25th May, 2020 (order of MHA dated 20th May, 2020). Accordingly, Ministry of Civil Aviation has developed general instructions and detailed guidelines for air travel of passengers and major stakeholders (Airlines, Airports, Security Agencies, Ground Handling Agencies and Health Authorities, etc.) by incorporating necessary safeguards in consultation with Experts and Stakeholders.


General Instructions: 


  • On the day of commencement, limited operations (about l/3rd) would be permitted. 
  •  Further augmentation of flights will be done in a calibrated manner. 
  • Vulnerable persons, such as very elderly, pregnant ladies, passengers with health issues are advised to avoid air travel. 
  • No physical check-in at airport counters would be done. Only those passengers with confirmed web check-in shall be allowed to enter the airport. 
  • Airlines should adhere to the lower and upper limits of fares prescribed by the Ministry during the period of COVID- 19 pandemic. 
  • A self-declaration/ Aarogya Setu, App status (for compatible device) would also be obtained that the passenger is free of COVID-19 symptoms. Passengers with "Red" status in Aarogya Setu App would not be permitted to travel. 
  • Passengers will be required to wear the protective gear (Face mask). 
  • The airlines shall not provide meal services on board. 
  • The cabin crew are required to be in full protective suit. 
  • Only one check-in bag will be allowed. 
  • No newspaper or magazine shall be provided on board by the airlines.
  • Use of baggage trolleys has to be minimised.
  • Passengers should report at least two hours before the departure time.
  • Airline shall furnish the passengers manifest in the prescribed format to the State / UT Governments as per their requirement. 



Wednesday, 20 May 2020

7 Smart Ways To Earn Money From Facebook In 2020



The Following Ways to Earn Money From Facebook:

# Earn Money Through Facebook Page

A facebook page has the potential to earn as much as a billion.
To earn money from a facebook page, first you must create the Page. and then follow these small Steps.
Step-1: Find a Niche (Your Interest in the any Topic)
Step-2: Publish Content On Your Facebook Page
Start Sharing Post and Content Consistently. Your Post should be such that people read/ watch and share.
You can also schedule your social media Post with sites like Buffer and HootSuite.
Step-3: Make Relationship
In Marketing Relationship making is most important. you will get your first payment from collaboration promotions or as sponsored posts. Sponsored post means that you get paid to post about a brand, on your facebook page or group.
or you can also make money by posting site links of other brands.

# Sell Products on Facebook to Make Money


You can also use facebook’s Page make an offer feature to earn money by selling products.


  • Give an attractive offer like 10-15% discount or buy one and get one free. Your offer should be competitive or better than your competitors.
  • Promote this offer with facebook paid ads.

# Become Freelance Facebook Marketer Earn Well


You can earn $20-$50 per hour by becoming a freelance facebook marketer.

The skills required to become a freelance facebook marketer are:


  • Analyse facebook statistics. 
  • Ability to make marketing strategies and decisions. 
  • Ability to create a facebook friendly content. 


# Affiliate Marketer

Promote Your Amazon Affiliate Marketing Program Products on Facebook and Earn Well.

# Become Influencer


You can also earn money becoming an influencer with your normal profile. If posts on your facebook Page get decent likes, comments and share becoming an influencer is a good way to earn money.

Also if you have a fan following and you interact with them through your personal profile, then you can make money by signing up through an influencer account on blogmint.com or fromote.com to start earning.

After signing up, you will be required to fill a form where you will enter your profile information and you can fix price as an influencer. For example, you may charge 2,000 per facebook post giving emphasis to a brand.


# Earn Money by Facebook's Account Selling


You can Make money by selling your old facebook accounts or Facebook Page. Earlier it had become a trend to make more than one account. But now marketers are buying those accounts for their promotional purpose as facebook gives more weightage to an old account.

Similarly, you can also sell your old facebook group or page with a good number of fans or followers base.


# Earn Money From Facebook Groups


You can also make a facebook group. Try to make a group with more than 10k Followers or members and a good engagement (Like, Comment and Share) in conversation around a niche. Keep the members engaged with relevant questions, blog posts, images, polls etc.



You can earn money on facebook group by,


  • Paid surveys
  • Sponsored content Post.
  • Selling your own Product/Book/Services.


Conclusion 


Making money from facebook is a little tricky. Facebook does not allow organic promotion to a large number of fans. But the trick here is, if you can keep your audiences engaged, you can win the organic reach to a much larger extent.


If you like the post give us your valuable comment and also share the post.

Monday, 18 May 2020

AMAZON AFFILIATE MARKETING (संबद्ध विपणन): 2020 में अमेज़न पर पैसे कैसे कमाएं ?


संबद्ध विपणन (Affiliate Marketing) क्या है?

संबद्ध विपणन एक मुद्रीकरण विधि है जिसमें आप बिक्री पर कमीशन अर्जित करने के लिए किसी उत्पाद या सेवा को बढ़ावा देते हैं। आयोग, हालांकि, उस संबद्ध कार्यक्रम के आधार पर उत्पाद से उत्पाद पर भिन्न होता है, जिस पर आपने हस्ताक्षर किए थे।
तो एक सहबद्ध कार्यक्रम के माध्यम से एक उत्पाद को बढ़ावा देने से पहले नियम और शर्तों को पढ़ने पर पूरा ध्यान दें। आप संबद्ध विपणन के बारे में अधिक जानकारी प्राप्त करेंगे ।

क्या आप निम्नलिखित चीजों में रुचि रखते हैं?
  • सहबद्ध विपणन (Affiliate Marketing) में जीतने का रहस्य
  • सहबद्ध विपणन (Affiliate Marketing) शुरू करने के लिए आवश्यक कदम
  • अमेज़ॅन एसोसिएट्स प्रोग्राम का प्रभावी ढंग से उपयोग कैसे करें
  • आपको किस प्रकार के उत्पादों को बढ़ावा देना चाहिए
  • अपने सहबद्ध बिक्री को कैसे बढ़ाएँ
  • कैसे एक सहबद्ध उत्पाद को बढ़ावा देने के लिए

2020 में अमेज़न एसोसिएट्स (Amazon Associates) से पैसा कमाने के 5 कदम:

1. अमेज़ॅन एसोसिएट्स प्रोग्राम के लिए साइन अप करें। 

(Sign up for the Amazon Associates Program)

अमेज़ॅन एसोसिएट्स (Amazon Associates) अमेज़ॅन का संबद्ध प्रोग्राम है जो संबद्ध मार्केटर्स को कई श्रेणियों में लाखों उत्पादों को बढ़ावा देने की अनुमति देता है। 

ऑनलाइन सामान बेचने के लिए अमेज़ॅन शीर्ष ऑनलाइन मार्केटप्लेस में से एक है। इसलिए, यह विभिन्न प्रकार के सहबद्ध विपणक को समायोजित करने की क्षमता रखता है।


कमीशन की दर 1% से शुरू होती है और कुछ श्रेणियों पर 10% तक जाती है। अपने संबद्ध कार्यक्रम के साथ आरंभ करने से पहले आयोग की दरों को देखना आवश्यक है। इसके अलावा, साइन-अप प्रक्रिया समाप्त करने के बाद कई चीजें हैं, जिन पर आपका ध्यान जाना चाहिए।
इसलिए आपको अमेज़ॅन एसोसिएट्स प्रोग्राम के साथ आरंभ करने के लिए अपना अमेज़ॅन खाता बनाना होगा। इसे पूरा होने में अधिक समय नहीं लग सकता है। किसी अन्य खाते की साइन अप प्रक्रिया की तरह, आपको आरंभ करने के लिए अपना विवरण जैसे नाम, ईमेल पता और पासवर्ड डालना होगा।
हालाँकि, आपको अपनी भुगतान विधि का चयन करने के साथ-साथ कर की जानकारी भी देनी होगी। उन रूपों को पूरा करने में केवल कुछ मिनट लगते हैं।
एक बार अमेज़ॅन एसोसिएट्स खाता स्थापित करने के बाद, यह दिखाता है कि आपने सुई को स्थानांतरित कर दिया है।
अब, इसके बारे में कुछ करने की चुनौती है। याद रखें कि अमेज़ॅन के संबद्ध कार्यक्रम में शामिल होना आपके लक्ष्य के लिए नहीं है, लेकिन इसका उपयोग 2020 में पैसा बनाने के लिए किया जाता है। इसलिए उस कार्रवाई योग्य सलाह पर ध्यान दें, जिसे आप अभी पढ़ रहे हैं।
2. उत्पादों को बढ़ावा देने के लिए चुनें। 
(Choose Products to Promote)
चरण दो पर, आपको उन उत्पादों को चुनना होगा जिन्हें आप बढ़ावा देना चाहते हैं। यह शायद योजना का सबसे महत्वपूर्ण हिस्सा होगा। सहबद्ध विपणन (Affiliate Marketing) सफलता के लिए सही उत्पाद चुनना महत्वपूर्ण है।
अमेज़न एसोसिएट्स अलग नहीं है। आपको उन उत्पादों को चुनना होगा जो आपकी सामग्री के साथ समानांतर चलते हैं और अंततः आपके दर्शकों को प्राप्त करने में मदद करते हैं।
जब अमेज़ॅन एसोसिएट्स की बात आती है, तो अमेज़ॅन पर सैकड़ों हजारों उत्पाद हैं जिन्हें आप बढ़ावा दे सकते हैं। लेकिन यह जरूरी नहीं है कि हर प्रकार का उत्पाद आपको एक बड़ा कमीशन दे।
इसलिए मैं चीजों को परिप्रेक्ष्य में रखने के लिए कमीशन दरों पर कुछ प्रकाश डालना चाहता हूं। यहाँ कुछ श्रेणियों के लिए अमेज़न एसोसिएट्स कार्यक्रम की कमीशन दरें हैं:
यदि आप पिछले कुछ समय से मेरे ब्लॉग का अनुसरण कर रहे हैं, तो आप पहले से ही जानते हैं कि मैं उन उत्पादों को बढ़ावा देने पर ध्यान देता हूं, जिन्हें मैं व्यक्तिगत रूप से पसंद करता हूं और इसे उपयोगी मानता हूं।
इसके अलावा, सहबद्ध विपणन (Affiliate Marketing) मेरे लिए सबसे सफल ब्लॉग मुद्रीकरण रणनीति है। इसलिए, मैं आपको कुछ अच्छी सलाह देने जा रहा हूं जो मैंने पिछले कुछ वर्षों में सीखीं।
यह अमेज़ॅन एसोसिएट्स प्रोग्राम (Amazon Associates program) के माध्यम से प्रचार करने के लिए सही उत्पादों को चुनने में आपकी सहायता करेगा।
उत्पादों का चयन करते समय, सुनिश्चित करें कि आप निम्नलिखित चीजों की उपेक्षा नहीं कर रहे हैं:
  • दिलचस्पी का क्षेत्र (Area of Interest)
  • उत्पाद मूल्य (Products Pricing)
  • श्रोता प्रकार (Audience Type)
  • कीवर्ड रिसर्च करें (Do the Keyword Research)

3. अपनी मार्केटिंग योजना विकसित करें। 
(Develop Your Marketing Plan)
अमेज़ॅन एसोसिएट्स से पैसा बनाने के लिए यह आवश्यक है कि आपके पास निष्पादित करने के लिए मार्केटिंग योजना है। विपणन योजना विकसित करने में कोई रॉकेट विज्ञान शामिल नहीं है। ट्रैफ़िक पाने के लिए फ़ेसबुक विज्ञापनों या Google विज्ञापनों को चलाना आवश्यक नहीं है।
बल्कि, आप अपने निपटान (disposal) में उपलब्ध अवसरों का उपयोग कर सकते हैं। हालाँकि आपके ब्लॉग को विकसित करने के लिए किसी भी प्रकार के विज्ञापन चलाने में कुछ भी गलत नहीं है, जब तक कि आप अपने संबद्ध कार्यक्रम के नियमों और शर्तों का उल्लंघन नहीं करते हैं।
कुछ सहबद्ध कार्यक्रम ऑनलाइन विज्ञापन में विशिष्ट कीवर्ड और ब्रांड नाम का उपयोग करने से विपणक को प्रतिबंधित करते हैं।
एक विपणन योजना उन सभी चीजों को संदर्भित करती है जो आपको अपनी शक्ति को आकर्षित करने, संलग्न करने और लोगों को खरीदारों में बदलने की आवश्यकता होती है। किसी भी कीमत पर मूल्य देने और उत्पादों को बेचने के बीच एक अच्छी रेखा है। एक संबद्ध बाज़ारिया होने के नाते, मैं अपने ब्लॉग दर्शकों के साथ हमेशा उन उत्पादों के बारे में पारदर्शी रहा हूँ जिनका उपयोग और प्रचार करता हूँ।
  • Use Social Media (Facebook, Twitter etc.
  • Whats App

4. अमेज़ॅन से आवश्यक उपकरण का उपयोग करें। 
(Utilize Necessary Tools from Amazon)
अमेज़ॅन एसोसिएट्स प्रोग्राम आपको चारों ओर खेलने और स्थिति का अधिकतम उपयोग करने के लिए उपकरणों का एक गुच्छा देता है। विभिन्न विकल्पों में कई उपकरण हैं।
ये सभी उपकरण आपके सहबद्ध विपणन रूपांतरण (affiliate marketing conversion) को बेहतर बनाने में मदद करने वाले हैं यदि आप जानते हैं कि उनका उपयोग कैसे करना है।
मैं आपके निपटान में उपलब्ध प्रत्येक उपकरण को उजागर नहीं कर रहा हूं, लेकिन इसके बजाय, मैंने कुछ ऐसे आवश्यक लोगों का उल्लेख किया है, जो अधिकांश संबद्ध बाज़ारियों की मदद करते हैं।
इसके अलावा, आपको इन सभी उपकरणों की एक साथ आवश्यकता नहीं होगी। अमेज़ॅन से अपने पसंदीदा उपकरण को अपने विपणन शस्त्रागार में शामिल करने के लिए स्वतंत्र महसूस करें।
अमेज़ॅन एसोसिएट्स प्रोग्राम के कुछ आवश्यक उपकरण जो आपको उपयोग करने चाहिए, नीचे दिए गए हैं:
  1. उत्पाद लिंकिंग (Product Linking)
उत्पाद लिंकिंग एक अनुभाग है जो आपको उपकरण प्रदान करता है जो आपकी वेबसाइट पर उत्पाद प्लेसमेंट में मदद करता है। किसी उत्पाद को बढ़ावा देने के लिए कई विकल्प हैं, उदाहरण के लिए, आप उत्पाद लिंक का उपयोग कर सकते हैं।
उत्पाद लिंक टूल आपको पसंदीदा उत्पादों की खोज करने और ऑनलाइन प्रचार करने के लिए लिंक को हथियाने के लिए एक विंडो देता है। तो आप बस उत्पाद लिंक पृष्ठ पर जा सकते हैं और उत्पाद खोज सकते हैं, और लिंक प्राप्त करने के लिए "गेट लिंक" बटन पर क्लिक कर सकते हैं।
इसी तरह, बैनर अनुभाग (banners section) आपको अपनी वेबसाइट या ब्लॉग के लिए बैनर विज्ञापन प्राप्त करने की अनुमति देगा ताकि आप कोड को कॉपी और पेस्ट कर सकें और अपनी साइट पर बैनर विज्ञापन प्रदर्शित कर सकें।
B. उपकरण (Tools)
अमेज़ॅन एसोसिएट्स प्रोग्राम के डैशबोर्ड का एक महत्वपूर्ण अनुभाग उपकरण है।
इसमें कुछ आवश्यक उपकरण शामिल हैं जो उत्पादों को ठीक से बढ़ावा देने और प्रदर्शित करने में संबद्ध विपणक की मदद करते हैं।
उदाहरण के लिए, SiteStripe सहयोगी सदस्यों के लिए एक क्रांतिकारी संबद्ध उपकरण है। यह क्या करता है कि यह सेटिंग्स से सक्षम करने पर अमेज़न साइट के सभी पृष्ठों पर एक टूलकिट प्रदर्शित करता है।
इस टूलकिट का प्राथमिक लक्ष्य यह है कि यह आपके संबद्ध लिंक के साथ प्रत्येक उत्पाद पृष्ठ को साझा करने योग्य बनाता है। तो यह बहुत गहरे लिंकिंग टूल की तरह है जो मैन्युअल रूप से लिंक को बदलने के बजाय स्वचालित रूप से काम करता है।
यह निश्चित रूप से संबद्ध विपणक के लिए अपने सहबद्ध लिंक के साथ सोशल मीडिया पर उत्पाद लिंक साझा करना आसान बनाता है।
C. सामग्री अंतर्दृष्टि (Content Insights)
यह अनुभाग आपको सामग्री प्रदर्शन पर विस्तृत रिपोर्टिंग प्रदान करता है ताकि आप अधिक रूपांतरण के लिए एक निश्चित प्रकार की सामग्री बना सकें।
सामग्री अंतर्दृष्टि के साथ आरंभ करने के लिए, आपको अपनी साइट में OneTag कोड सम्मिलित करने की आवश्यकता होती है, जिससे Amazon Associates आपके ब्लॉग विज़िटर के डेटा को रिकॉर्ड कर सकें, जो आपकी सामग्री पर क्लिक कर रहे हैं।

5. रूपांतरण का विश्लेषण करें  (Analyze the Conversion)
विश्लेषण महत्वपूर्ण है जब यह सहबद्ध विपणन की बात आती है।
मैं यह सब इसलिए कह रहा हूं क्योंकि इसका उस विश्लेषण से संबंध है जिसके बारे में मैं बात कर रहा हूं। यदि आपके संबद्ध उत्पाद परिवर्तित नहीं हो रहे हैं, तो आपको अपनी रणनीति में बदलाव करना होगा, अपनी रणनीति में अकेले रहने दें।

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